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real estate
Alternatives

Solving for Housing Supply Shortages Through Value-Add InvestingSolvingforHousingSupplyShortagesThroughValue-AddInvesting

Apr 18, 2024

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Rental housing in the United States, which accounts for over one-third of all housing, is less affordable now than it has been for at least 40 years. While there have been many contributors to the decline in affordability, the underlying cause is that demand for housing has outstripped net new supply, particularly over the past 15 years. This presents an opportunity for private investors to help, both by investing in regulated units that are available to lower- and moderate-income households, and by providing new market-rate rental housing.

The case for investing in regulated affordable housing1 is underpinned by the higher durability and predictability of cash flows relative to market-rate rentals. That more stable income is augmented by financial incentives in various forms, including tax abatements, increased permitted units, and other subsidies intended to incentivize affordable housing. Rent increases are indexed to growth in metropolitan area median household incomes, so that housing accounts for a manageable share (most typically, 30%) of those incomes. Affordable housing programs target households with incomes below to slightly above area medians, with more generous subsidies available for renters that earn well below the area median. Those financial incentives can offset the foregone upside if market rents grow faster than area median incomes.

Regulated affordable housing is not entirely immune from market cycles, but by nature of having rents held below market the sector has built-in shock absorbers. For example, as shown in the chart, vacancies in affordable housing often rise in similar fashion with market rate housing. However, vacancies are structurally lower for affordable housing. According to CoStar, vacancy among affordable housing units averaged 3.8% since 2000, compared to 6.2%  for market rate units. Moreover, the gap between market-rate and affordable vacancies has increased over the past decade, which is evidence that existing supply is insufficient to meet demand. 

Multifamily Vacancy Rates

Sources: CoStar, PGIM Real Estate, as of February 2024

The lower volatility in vacancy is mirrored in affordable housing rent growth. Over most time periods, affordable housing rent growth matches or lags only slightly behind market-rate. Rent growth lags market-rate during boom periods, such as the post-GFC period and, notably, the post-2020 frenzy. That underperformance is partially offset by steady growth during weaker market-rate performance, such as the subdued growth in the economically lackluster mid-2010s, and more recently in the brief demand collapse in 2020. We now expect affordable housing rents to continue to grow over the next two years, even as the temporary increase in multifamily supply constrains or potentially depresses market rent growth.

The combination of stable rent growth and low vacancies has drawn increased institutional investment into regulated affordable housing. According to Real Capital Analytics, transactions volumes have grown over the past decade to a peak of just under $55 billion in 2022, before the recent slowdown in all real estate transactions activity. 

Despite that increased investment, cap rates for subsidized sales have tracked closely with broader multifamily markets. In most periods, there is a premium to compensate investors for the lack of upside during strong market rent growth periods. However, the series occasionally converge during periods when market rent growth decelerates, such the late 2000s, the mid-2010s, and today.

Investing in regulated affordable housing is not without risk. The sector limits the risk of falling property incomes, since rents are usually set well below market rates – even during periods when market rents fall, regulated affordable rent growth usually remains positive.2 The risk in the sector is that legally allowed rent increases are insufficient to offset rising operating and capital expenses. This risk can be mitigated, but not entirely abated, by consistently raising rents by the maximum allowed.

Building Market-Rate Rental Housing

What does market-rate housing, sometimes including non-essential amenities like modern fitness studios and saltwater swimming pools, have to do with affordable housing? While counter-intuitive, construction of luxury multifamily units makes existing rental units more affordable than they would have been without new supply additions. This second-order effect means that building new market-rate housing can improve housing affordability alongside providing regulated-affordable housing.

The need for new housing increases in metropolitan areas that have a growing number of households, rising household incomes, and supply constraints that raise the cost and limit the density of new housing. What is less obvious is that housing can become unaffordable even in places that don’t have all three of these things happening at the same time. 

The most important housing demand driver is, by definition, household growth. This is closely related to population growth, which is in part due to a combination of domestic and international migration. Over the past two decades, domestic migration flows have generally been from the Northeast, Midwest and California towards the Sunbelt. Developers in those Sunbelt markets have historically been able to accommodate that growth, and therefore rent growth has been only slightly higher than slower-growing Non-Sunbelt markets since 2010, as shown in the chart below. However, the COVID-era surge in Sunbelt migration was too much and too fast to add enough new housing, causing rents to soar at an average rate of over 20% per year at the beginning of 2022.

Multifamily Rent Growth by Geography

Source: RealPage, PGIM Real Estate. Data as of March 2024.

A pause in net migration to these Sunbelt markets combined with a supply surge has caused rents to decline slightly since late-2023. Nevertheless, relief for renters will be temporary, assuming migration returns to its historically normal pace. Construction has largely shut down, setting the stage for a further tightening in rental housing markets in 2025 and beyond. New market-rate housing will be needed for those who will continue to move to these high population growth Sunbelt markets.

Meanwhile, despite weak population growth and migration flows, many Northeast and California markets have highly unaffordable housing markets. This is where income growth – and income distribution – factors in. Over at least the past 50 years, household expenses have accounted for an increasing share of personal consumption expenses. Put differently, as household incomes rise, demand for housing increases even faster.

Areas such as the Northeast and California also have a disproportionate share of the highest-earning households in the country. This further contributes to affordability challenges. Areas with the highest level of inequality, as measured by a Gini coefficient, are typically less affordable for average renters. This is because higher-earning households consume a disproportionate share of housing, not only because they prefer larger units, but also because they are more likely to have smaller households (i.e., fewer roommates). 

Finally, and perhaps most importantly, physical and regulatory3 supply constraints that limit the supply of housing will cause affordability to deteriorate as long as housing demand is growing. Supply constraints are typically highest in areas that historically have high income growth. This supply inelasticity means that in metropolitan areas such as San Francisco and New York, even small increases in household formations can push housing costs up. 

Those supply constraints limit competition for new housing that does get built. While demand shocks can cause housing rents to decline during recessions in places like San Francisco, those downturns are likely to be short-lived given the limited pace of building even during economic boom periods. In short, places where it is hardest to develop new housing also offer high returns to those who can build it. 

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  1. Regulated affordable housing includes many different ownership structures and regulatory requirements. Over the past 50 years, ownership of regulated affordable housing has largely transitioned away from the public sector to both non-profit and for-profit owners, most of which benefit from a subsidy for keeping units affordable to low- and moderate-income renter households. Some subsidies are explicit, such as the Low-Income Housing Tax Credit (LIHTC) program. Other subsidies are in-kind, such as density bonuses that allow developers to build more units if subsets of projects are rented as regulated affordable units.
    Regulated affordable rental housing is distinct from market-rate rental housing that is affordable to low- and moderate-income renters, often referred to as naturally occurring affordable housing (NOAH). NOAH units exist in most markets because they have fewer amenities than newly built housing, and/or are in locations less desirable for higher-income renters. While rents in NOAH units are lower than in most newer rentals, the lack of regulations means that rent growth may outpace income growth for prolonged periods of time, making them unaffordable for lower-income renters. 
  2. The exceptions are periods when nominal household incomes decline, which are rare and usually less than 1%. 
  3. The Wharton Land Use Regulatory Index (WLURI) is the most cited and accepted measure of regulatory constraints in the U.S. The methodology quantifies the restrictiveness of a variety of regulatory measures, including the number of entities that can approve projects, density restrictions, open space requirements, development fees, and project review delay times.
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