New Engen

Case Study

PGIM provides debt financing to New Engen

Based in Seattle, Washington, New Engen is a full-service, outsourced digital marketing agency.

At a Glance

Founded in 2017, the Company supports mid-sized and blue-chip enterprise clients across digital marketing strategy, planning, content creation, testing, performance measurement, and analytics. The Company primarily serves as the Agency of Record for its customers, functioning as an extension of their internal marketing teams.

New Engen is an existing portfolio company of Insignia Capital Group, a San Francisco-based private equity firm focused on middle-market consumer and business services companies.

In January 2026, PGIM provided New Engen with a Senior Secured Credit Facility to refinance existing debt, fund the acquisition of Grapevine.AI, and provide a distribution to shareholders.

This transaction highlights PGIM’s (i) speed and confidence in execution under a compressed timeframe, (ii) ability to hold the entire facility with additional capacity to support future growth, and (iii) long-term, relationship-oriented approach.

Relationship since 2026

"We are thrilled to partner with the Insignia and New Engen teams in this next chapter of the Company’s growth and are looking forward to supporting their continued success”

PJ LaFemina, Head of West Coast Sponsor Coverage and Executive Director at PGIM

<p>"We are thrilled to partner with the Insignia and New Engen teams in this next chapter of the Company’s growth and are looking forward to supporting their continued success”</p>

“PGIM delivered with speed and conviction in a compressed timeframe, providing flexible capital to support New Engen’s strategic acquisition and future growth initiatives. We value their thoughtful, people-centric approach to partnership and look forward to building on the relationship.”

Nick DeTrempe, Partner, Insignia Capital Group