VALUE-ADD INVESTING

Targeting higher returns compared to core or core plus, we aim to add value through development and repositioning of properties 

CALGARY, CANADA - 8 AUGUST 2009: Vertical, wide angle views of the modern architecture that forms the skyscrapers of downtown Calgary, Alberta, Canada.

2003

Launched Value-Add Fund

$12B

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#2

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We believe an investment in Value-Add has the potential to provide the following attributes:

Capitalizing On Market Inefficiencies

  • Employing short hold periods and high-velocity investment decision making
  • Specialized sourcing, portfolio and asset management capabilities in local U.S., European and Asia Pacific offices

Active & Flexible Investment Approach

  • Providing opportunity for appreciation-driven returns, primarily through development and repositioning​
  • Employing active asset management strategies to seek to create value

Global Scale & Regional Execution

  • Experienced teams with access to a scaled global platform
  • On-the-ground professionals in 35 cities around the world, with deep local market expertise
  • Long-standing investment heritage: 50+ years in the United States, 35+ in Europe and 25+ in Asia Pacific

NEWS & INSIGHTS

... Let's Talk Value-Add Investments

Sebastiano Ferrante, Head of Europe for PGIM's real estate team, discusses Europe’s alternative investment landscape, prevailing market dynamics and the risk-reward trade-off in value-add equity real estate investing.

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