Case Study

Supporting Nowcom with strategic long-term capital

Nowcom, LLC is a provider of software solutions and services for car dealers and auto lenders including dealer management software, loan origination platforms, call center services, and website services.

Nowcom

At a Glance

PGIM established a strong relationship with Nowcom and its parent company, Nowlake, well in advance of there being a financing need.  Over the course of several years, PGIM developed a deep understanding of Nowcom and Nowlake’s business and its strategic goals. When Nowlake’s CFO expressed the desire to fund a distribution to Nowlake via a financing at Nowcom, PGIM was well-positioned to efficiently execute and guide Nowcom through its inaugural financing transaction.

In July 2023, we provided $100,000,000 of long-term private placement debt to support Nowlake’s strategic goals. We worked closely with management to construct a long-term financing solution that provides Nowcom with flexible capital to grow its business and navigate through the current economic uncertainty. Nowcom and Nowlake appreciated our local, relationship-oriented lending approach and valued the benefits of stable and patient private placement debt.

We are proud to partner with Nowcom and look forward to continue supporting their goals.

Relationship since 2023
 
Transaction details:
  • $100,000,000 Senior Secured Notes

"Nowcom was focused on selecting a strong institutional partner that could support our growth and understand our business. PGIM’s local presence, long-term focus, and lending capabilities exemplify the characteristics we wanted in a lender.”

Paul Kerwin, CFO Nowlake Technology, LLC

<p>"Nowcom was focused on selecting a strong institutional partner that could support our growth and understand our business. PGIM’s local presence, long-term focus, and lending capabilities exemplify the characteristics we wanted in a lender.”</p>

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Adolfo Cabrera, CFA
Adolfo Cabrera, CFA

Executive Director, North America Corporate Finance

+1 (310) 295-5017