Finding Secular Silver Linings in the Next Normal
A widening gap between winners and losers as companies adapt to new realities will accelerate and strengthen tailwinds for secular growth companies.
The COVID-19 disruption has given investors a heightened appreciation of transformative businesses, accelerating structural changes that were well underway pre-crisis. Disruptive companies that were challenging traditional industries before the crisis are well positioned to emerge as long-term growth leaders in the NEXT—or New EXceptional Technologies—economy.
Post-pandemic, the lasting impact on many shifts in consumer and business behavior will accelerate the collapse of already-struggling industries while fostering outsized growth in secular growth companies with more innovative business models. The epoch of this new disruption at a massive scale will affect some sectors and industries more profoundly than others, widening the gap between the winners and losers.
Explore six innovative themes driving strong durable growth in the NEXT Economy.
Faster growth companies outperform slower growth companies by a wide margin. Jennison Associates, our fundamental equity manager, has a 50-year track record of identifying game-changing trends and investing early to capitalize on the fast growth potential of future market leaders in their nascent stages. Explore our featured investing ideas.
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