Capitalize on the rising demand for innovation
The COVID-19 disruption has given investors a heightened appreciation of transformative businesses, accelerating structural changes that were well underway pre-crisis. Disruptive companies that were challenging traditional industries before the crisis likely will emerge as long-term growth leaders in the NEXT—or New EXceptional Technologies—economy.
Seek secular themes with accelerated adoption for rapid growth
Post-pandemic, the lasting impact on many shifts in consumer and business behavior will accelerate the collapse of already-struggling industries while fostering outsized growth in secular growth companies with more innovative business models. The epoch of this new disruption at a massive scale will affect some sectors and industries more profoundly than others, widening the gap between the winners and losers.
Now may be an opportune time to reallocate your equity exposure towards secular growth companies. Explore six innovative accelerating themes driving strong durable growth:
Invest in Growth Strategies with Strong Alpha Potential
Faster growth companies outperform slower growth companies by a wide margin.* Jennison Associates, our fundamental equity manager, has a 50-year track record of identifying game-changing trends and investing early to capitalize on the fast growth potential of future market leaders in their nascent stages. Explore our featured investing ideas.
*Source: FactSet and MSCI. Data from 1 January 1997 to 31 December 2019. Reflects the median avg. annualized (rolling 5-yr.) returns from 1997-2017. These are based on the Historical 5-yr. Past performance does not guarantee future results.
Alpha indicates the performance, positive or negative, of an investment when compared against an appropriate standard, typically a group of investments known as a market index.
For Professional Investors only. All investments involve risk, including the possible loss of capital.
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