How We Finance

Private placement

A practical alternative for raising capital

Overview

What is a Private Placement?

A private placement is the private sale or “issue” of corporate debt or equity securities by a company or “issuer” to a select number of investors. It is another way for companies raise capital, versus selling a publicly offered security or establishing a traditional credit arrangement with a bank. 

 

Three key features classify private placement securities:​
  1. The securities are not publicly offered​
  2. The securities are not required to be registered with the Securities and Exchange Commission (SEC)
  3. The investors are limited in number and are “accredited”
     

Who Can Issue a Private Placement?

Examples of private placement investors include large insurance companies, other institutional investors, or through agents (often an investment bank), who then solicit bids from several potential investors. Larger transactions ($100 million+) are typically done with an agent. It’s possible for there to be as few as one investor for any issue.

A private placement issuance is a way for institutional investors to lend to businesses in a similar fashion as banks, with a “buy-and-hold” approach, and with no required trading or public disclosures.

Case Study

APCO Worldwide LLC

Learn how PGIM worked with APCO Worldwide on their first private placement issuance to help diversify the company’s capital structure.

 

"Partnering with PGIM allowed us to diversify our capital structure with long-term, fixed-rate debt on terms tailored to our needs. They understood our objectives from the outset and delivered a structure that gave us flexibility as a first-time private placement issuer.”

 

Jim Ward, Co-CFO, APCO Worldwide LLC

Who We Work With

W.H. Braum, Inc.

Relationship Since 204
United States

Enbridge Inc.

Relationship Since 2020
Canada

$150,000,000

Senior Secured Notes

Ferreycorp S.A.A.

Relationship Since 2020
Peru

$90,000,000

Senior Unsecured Notes

GUD Holdings

Relationship Since 2019
Australia

US$125,000,000
PGIM Private Shelf Facility

A$125,000,000
Senior Notes

Hawaiian Electric Industries, Inc.

Relationship Since 2011
United States

illycaffè S.p.A.

Relationship Since 2012
Italy

$140,000,000

PGIM Private Shelf Facility

Preferred Credit Inc.

Relationship Since 2017
United States

$125,000,000
PGIM Private Shelf Facility

SouthWest Water Company

Relationship Since 2020
United Kingdom

$200,000,000

Multi-Currency 3-Year Green Shelf Facility

​​“A private placement is a way for companies to access long-term fixed-rate debt that nicely complements their existing bank facility”

Thomas Krausser, Executive Director

PGIM

Our Team

With representatives around the world, finding the right person is easy.

Related Insights

Understanding Private Placements