Case Study

PGIM Finances BlueSun’s acquisition of fit, a portfolio of seven household and personal care brands

Based in Barcelona, Spain, BlueSun, backed by PHI Industrial, is a manufacturer of home care products including bleaches, detergents, and air fresheners under branded names, contract manufacturing, and private label agreements.

BlueSun

At a Glance

PGIM’s financing relationship with BlueSun began in February 2024, through a €65 million Senior Term Loan to refinance existing debt and support the acquisition of DAZ laundry detergent. In early 2025, BlueSun approached PGIM to support their acquisition of fit GmbH, a well-established fast-moving consumer goods platform offering a portfolio of seven longstanding household and personal care brands

In May 2025, BlueSun acquired fit GmbH through a total financing package of €300 million, where PGIM served as lead investor. BlueSun chose to partner with us again due to our:

  • Relationship-driven approach and long-term investment philosophy
  • Ability to include banks and other investors through flexible structuring
  • Existing partnership with the Company

We are proud to expand our partnership with BlueSun and look forward to their growth in the years to come.

Relationship Since 2024
 
Transaction details:
  • €300,000,000 Senior Secured Term Loan

“The acquisition of fit represents our next phase of growth as we continue to expand our platform. PGIM’s flexible financing structures continue to position us well for long-term growth.”

Andrés Villegas, CEO, BlueSun

<p>“The acquisition of fit represents our next phase of growth as we continue to expand our platform. PGIM’s flexible financing structures continue to position us well for long-term growth.”</p>

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Jose Ortiz
Jose Ortiz

Executive Director, Europe & UK Corporate FInance

+34 917 898 242