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Louis DiFranco is the Head of Insurance, Americas, at PGIM. His responsibilities include expanding PGIM’s business with insurance companies through creative, client-centric approaches, including multi-asset class investment solutions. He joined Prudential in 2021 as the inaugural Head of Insurance Solutions at PGIM's Public & Private Fixed Income group, providing leadership for the Firm’s efforts with the insurance industry globally. In that role, he reported directly to the Firm’s Co-CIO and was a member of the Investments Team. For the prior ten years, he led insurance asset management businesses at AllianceBernstein and Western Asset Management.
Previously, Mr. DiFranco spent 12 years at BNY Mellon as an Executive Vice President and a member of the Operating Committee, with overall responsibility for the formulation and execution of the company’s strategy with the insurance and investment management client segments globally which generated $2.2 billion in annual revenue. He was a primary architect of the company’s client management paradigm, helping to transition the bank from a product-driven to a client-centric model. Before joining BNY Mellon, he was an insurance banker at Bank One where he deployed the bank’s asset securitization expertise to deliver balance sheet solutions to insurance companies.
He also spent six years at J.P. Morgan, where he was the senior risk officer and lead credit analyst covering the insurance and broker dealer industries globally.
Mr. DiFranco began his career at Deloitte & Touche. He received a BA in Psychology from Princeton University and an MBA in Finance from New York University. He also received formal credit training at J.P. Morgan and attended Harvard Business School’s Executive Education program “Building and Leading Customer-Centric Organizations,” as well as Wharton's Executive Development Program.
