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DEEPKIDEEPKI

LAB IN ACTION

This unique partnership between RealAssetX, Deepki and UCL (University College London) will focus on some of the most pressing ESG topics for commercial real estate today. Below are some of the topics that this pioneering partnership will aim to tackle over the coming years. We believe this partnership is exceptionally placed to tackle these issues given our unique approach and access to unparalleled sets of data and ESG expertise.

 

Decarbonization 

Our strategy utilizes the energy performance, technical and financial data of PGIM Real Estate's assets to implement a decarbonization strategy in conjunction with the ongoing research work at UCL. We believe the combination of this data together with Deepki's ESG and data expertise, can lead to innovative ideas and retrofit strategies such as:

  • Comparing retrofit strategies across different asset classes and countries 
  • Linking retrofit strategies with construction costs and raw material shortage
  • Assessing the relationship between retrofit strategies and local regulations

 

Green Premia

One of the challenges we face is determining how to accurately measure and quantify the green premium and/or the brown discounting across different asset classes and markets. This cross-disciplinary area of research requires the expertise of both valuers and economists.

Examples of greenium and brown-discounting effects include:

  • Quantifying the impact of sustainability on valuations through regional variations. Greeniums may vary across different regions due to variations in local regulations, market demands and even cultural perspectives in sustainability.
  • Taking a broad approach to evolving standards.  As sustainability practices and techniques continue to evolve, we will compare and contrast various standards against the data collected to refine our strategies for the future.

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Data as of October 2023.

PGIM, the Rock symbol, and RealAssetX are service marks of Prudential Financial, Inc. and its related entities.

The content presented on this website, including the third-party materials, are for informational or educational purposes only and should not be considered investment advice or recommendation to invest, and does not constitute endorsement. In providing this content and materials, PGIM Real Estate is not acting as your fiduciary. This content and materials are not intended for distribution to or use by any person in any jurisdiction where such distribution would be contrary to local law or regulation.

The information contained herein is current as of the date of issuance (or such earlier date as referenced herein) and is subject to change without notice. PGIM Real Estate has no obligation to update any or all such information; nor do we make any express or implied warranties or representations as to the completeness or accuracy. This video sets forth our views as of the date of this presentation. The underlying assumptions and our views are subject to change.

These materials do not take into account the investment objectives or financial situation of any client or prospective clients. Clients seeking information regarding their particular investment needs should contact their financial professional.

RealAssetX university partners are each ranked in the Top 100 in Time Higher Education World University Rankings 2024 which includes 1,904 universities across 108 countries and regions. Time Higher Education bases the rankings on 18 performance indicators that measure an institution’s performance across five areas: teaching, research environment, research quality, industry, and international outlook. No compensation is required to participate in the ranking.

© 2023 PFI and its related entities.

 

About PGIM Real Estate

PGIM Real Estate is the real estate investment management business of PGIM, the principal asset management business of Prudential Financial, Inc. (“PFI”), a company incorporated and with its principal place of business in the United States. PGIM is a trading name of PGIM, Inc. and its global subsidiaries. PGIM, Inc. is an investment adviser registered with the U.S. Securities and Exchange Commission (the “SEC”). Registration with the SEC does not imply a certain level of skill or training. PFI of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.

Prudential, PGIM, their respective logos and the Rock symbol are service marks of PFI and its related entities, registered in many jurisdictions worldwide.

For more information, please visit pgimrealestate.com.

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