Real Estate

VALUE-ADD INVESTING

CALGARY, CANADA - 8 AUGUST 2009: Vertical, wide angle views of the modern architecture that forms the skyscrapers of downtown Calgary, Alberta, Canada.

Targeting higher returns compared to core or core plus, we aim to add value though development and repositioning of properties by:

  • Capitalizing on Market Inefficiencies: Local teams seek assets where development, repositioning, leasing, or operational improvement may enhance income and market position.
  • Active and Flexible Approach: Asset management strategies seek to create value by providing opportunity for appreciation-driven returns, primarily through development and repositioning across various property types.
  • Global Scale & Regional Execution: PGIM's global platform is supported by on-the-ground local teams, who bring strong market relationships and operating knowledge to sourcing, underwriting and asset management.

2003

Inception of first value-add fund

$15.8B

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#2

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Investment Spotlights

Zebra Self Storage building in France
Sector: Self Storage
European Value-Add
Location
France
Acquired
March 2026
Hotel room overlooking the beach in Okinawa, Japan
Sector: Hospitality
Asia Pacific Value-Add
Location
Okinawa, Japan
Acquired
June 2026
Rendering of the VA-9 data center in Virginia
Sector: Digital Infrastructure
Data Centers
Location
Virginia, U.S.
Acquired
December 2025
Bellamy residential property in Tennessee, U.S.
Sector: Living
U.S. Value-Add
Location
Tennessee, U.S.
Acquired
June 2026

*The deal information and images featured above are for illustrative purposes only. These represent transactions made between December 1, 2025 and June 30, 2026. They were chosen as selected examples of PGIM’s real estate business transaction activity during this period across a range of geographies and a range of value- add strategies. There can be no assurance that PGIM’s real estate business will be able to acquire similar properties in the future, or that future acquisitions will be profitable or on similar terms. A complete list of the strategies which include these investments are available upon request. Investors cannot participate in direct ownership of the properties listed.