Megatrends 360°

Leapfrogging into the Digital Age

Investment implications

  • Emerging markets provide the ideal environments for new technologies and their adaptation.
  • In countries with relatively underdeveloped brick-and-mortar retail as well as young, digitally connected consumers, much of the growth will likely occur online in the form of e-commerce, especially in second- and third-tier cities.
  • Potential investment opportunities in fintech, whose rapid adoption across EMs is allowing consumers to bypass the inadequate brick-and-mortar footprint of legacy financial institutions.

PGIM Megatrends Series

Long-term views on the investment implications of global megatrends.

Emerging Markets at the Crossroads

As emerging markets diverge, PGIM believes investors need to abandon the old top-down country view in favor of a bottom-up approach across sectors and themes.

Explore Other Megatrends 360° Themes

MT 360

References to specific securities and their issuers are for illustrative purposes only and are not intended and should not be interpreted as recommendations to purchase or sell such securities.