In our latest megatrends research, The Future Means Business, we explored the investment implications of transformative new corporate models. To ensure our investment themes are grounded in actual actions and decisions of the corporate world, we conducted a groundbreaking survey of more than 300 public and private companies in the U.S., Germany and China.
Global Survey of C-suite Executives
PGIM commissioned a survey of C-suite executives with involvement in setting strategic priorities at a wide variety of businesses in the U.S., Germany and China.
Companies with $50M - $1B+ in Revenue
In June 2019, a quantitative online survey with 49 questions was conducted among 300 respondents (100 per country) from companies that had a minimum revenue of $50 million in China and $100 million in Germany and the U.S.
There was one respondent per company, and results are equal-weighted unless stated otherwise.
Quantitative & Qualitative
In addition to the online survey, there were 24 qualitative interviews (8 per country) conducted by phone with respondents with similar specifications. There was no overlap between the survey and interview respondents.
Survey Population Breakdown