Two Trends Driving Sports Investments
Shehriyar Antia, VP and Head of Thematic Research at PGIM, explores how sports leagues and teams are attracting institutional investors to the space.
A Real Game Changer: Sports Investing in the Digital Age
Sports is emerging as ideal content for the digital age. In an entertainment landscape that is fragmented with digital platforms providing gaming, movies and TV series on demand, live sports events are still among the most-watched programming in many countries around the world. With the entry of digital behemoths into sports broadcasting, professional leagues and teams have found a new source of revenue – as well as opportunities to grow their sport in new places. At the same time, institutional investors are increasingly turning their attention to professional sports.
Three Trends Driving Sports
- Generating more scoring opportunities: Sports leagues are going global.
- Excellent team chemistry: Sports has emerged as a clear winner for digital platforms.
- Turning professional: Sports ownership is drawing institutional investors.
There is no question the digital age has altered the landscape for professional sports and attracted new capital as well as splashy headlines.”
Investment Opportunities Across the Sports Landscape
The new sports landscape offers savvy investors a rich set of opportunities that go well beyond the headline-grabbing ownership stakes in trophy teams.
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