Investment Research

Value-Add Real Estate: Capitalizing on Opportunities in the Next Cycle

In a new four-part series on value-add investing around the world, PGIM’s Real Estate Investment Research team explores how to capitalise on the array of Value-Add Real Estate opportunities in the next cycle across the United States, Europe, Asia Pacific and Mexico.

Despite ongoing market uncertainty, the case for value-add real estate investing is supported by several factors which differ from region to region. The research highlights how development and repositioning strategies can unlock appreciation-driven returns, especially in markets undergoing structural shifts.

  • United States: Demographic pressures, housing shortages, and shifting tenant preferences are creating compelling opportunities for value creation through residential and industrial development.

  • Europe: Sustainability-led repositioning and evolving occupier needs are reshaping the investment landscape, with a focus on energy efficiency, ESG compliance, and adaptive reuse.

  • Asia Pacific: Urbanisation, rising middle-class consumption, and digital transformation are driving demand for modern logistics, residential, and mixed-use assets.

  • Mexico: Nearshoring trends and industrial expansion are fuelling demand for strategically located assets, particularly in logistics and manufacturing hubs.

Explore the regional papers to learn more.

United States

 

Asia Pacific

Asia Pacific

 


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