A Guide To Navigating Uncertain Markets

March 13, 2020

As the fallout from the coronavirus continues, investors’ increasing concerns are driving heightened market volatility. Investors worldwide are focused on the continuing impact of the coronavirus and where markets will go from here.


Help Clients Stay Focused on Their Goals

It's natural for your clients to be concerned about their portfolios during periods of market declines.

The market will have its ups and downs, but these seven tips can help your clients avoid common pitfalls and stay focused on their long-term investment goals.

  1. Bull markets tend to be stronger than bear markets
  2. Don’t put all your eggs in one basket—diversify
  3. Emotional investing can take you off course
  4. Focus on “time in” the market, not “timing” the market
  5. Dollar-cost averaging can help volatility work in your favor
  6. Portfolio rebalancing can help keep you aligned with your goals
  7. Your financial advisor can help put the headlines into perspective

Download the Market Volatility Kit  



*“30 market cycles” represents Prudential Financial, Inc.’s (PFI) asset management expertise through PGIM and its affiliates and its predecessors. For additional information related to market cycles visit: www.nber.org/cycles

**Prudential Financial, Inc. is the 10th-largest investment manager (out of 526) in terms of global AUM based on the Pensions & Investments Top Money Managers list published on 05/27/2019. This ranking represents assets managed by Prudential Financial as of 12/31/2018.

There is no guarantee that dollar cost averaging will ensure a profit or protect against loss in declining markets. Since such a strategy includes continuous investments, you should consider your financial ability to continue purchases through periods of low price levels


1032371-00002-00 Ed: 04/2020



Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.

Investment Products: Are not insured by the FDIC or any other federal government agency, may lose value, and are not a deposit of or guaranteed by any bank or any bank affiliate.