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Real Assets

2025 Real Estate Regional Outlooks2025RealEstateRegionalOutlooks

Jan 14, 2025

PGIM Real Estate explores the reset in global real estate markets and 2025 investment opportunities.

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INTO THE RECOVERY: IDENTIFYING CITY & SECTOR DIFFERENCES TO UNLOCK VALUE

As property value declines subside, we focus on the outlook for the 2025 global real estate landscape. While it’s difficult to ignore the ongoing narrative around needs-based demand versus supply shortages, the varying speeds in which the macroeconomic backdrops are improving around the world continue to drive distinct differences in city and sector outlooks for income growth. All these factors support an ever-increasing need for high conviction in the year ahead.

United States: We have begun a new real estate cycle that will reward early-movers. Lower debt costs alongside growing income create a favorable environment for investment across the capital stack and risk spectrum.

United States

Mexico: Industrial returns will be supported by tight vacancies and continued rent growth, as manufacturers invest and expand to capitalize on export demand from the United States.

Mexico

Europe: European real estate total returns are back in positive territory and set to improve further in 2025. Assets have repriced and capital values have started to grow on the back of resilient rental growth supported by low supply. Liquidity remains low but is expected to rise significantly in 2025 as downside risks recede and sentiment improves.

Europe

Asia Pacific: An improving regional outlook is set against country-by-country differences, but values have corrected in most markets, and we are at the start of a recovery that rewards early movers across all investment styles.

Asia Pacific

GLOBAL HIGH-CONVICTION THEMES

Our four high-conviction global themes are underpinned by the common thread of resilience and growth: resilience in performance, demographics and societal trends; growth in income, market opportunities and capital values.

  1. Living Sector: Needs-based real estate that meets affordability objectives, targeting growing demographic segments in preferred locations.
  2. Logistics: Consumer, manufacturing and logistics-driven properties; selective on size and focused on shifting global trade patterns.
  3. Data Centers: Ongoing favorable demand-supply dynamics due to essential digital infrastructure needs.
  4. Credit: Capturing opportunities to lend as transaction volumes improve.

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For Financial Professional Use Only. Not for use with the public.

The views expressed herein are those of PGIM Real Estate at the time the comments were made and may not be reflective of their current opinions and are subject to change without notice. This commentary is not intended as an offer or solicitation with respect to the purchase or sale of any security or other financial instrument or any investment management services. This commentary does not constitute investment advice and should not be used as the basis for any investment decision. This commentary does not purport to provide any legal, tax, or accounting advice. PGIM Investments LLC is a registered investment advisor with the U.S. Securities and Exchange Commission.

Certain information in this commentary has been obtained from sources believed to be reliable as of the date presented; however, we cannot guarantee the accuracy of such information, assure its completeness, or warrant such information will not be changed. The information contained herein is current as of the date of issuance (or such earlier date as referenced herein) and is subject to change without notice. The manager has no obligation to update any or all such information, nor do we make any express or implied warranties or representations as to the completeness or accuracy. Any projections or forecasts presented herein are subject to change without notice. Actual data will vary and may not be reflected here. Projections and forecasts are subject to high levels of uncertainty. Accordingly, any projections or forecasts should be viewed as merely representative of a broad range of possible outcomes. Projections or forecasts are estimated, based on assumptions, subject to significant revision, and may change materially as economic and market conditions change.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation. Clients seeking information regarding their particular investment needs should contact their financial professional.

Investment products are distributed by Prudential Investment Management Services LLC, member FINRA and SIPC. PGIM Investments is a registered investment advisor and investment manager to PGIM registered investment companies. PGIM Real Estate is a unit of PGIM, a registered investment advisor. All are Prudential Financial affiliates.

© 2025 Prudential Financial, Inc. and its related entities. Jennison Associates, Jennison, PGIM Real Estate, PGIM, and the PGIM logo are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

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