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PGIM Investments hires head of Switzerland
ZURICH, 6 Nov. 2023 – PGIM Investments has appointed Rochus Appert as country head of Switzerland. In this newly created role, Appert will lead the wholesale distribution strategy for the Swiss market and play a key role in PGIM Investments’ international growth ambitions. PGIM Investments is part of PGIM, the US$1.2 trillion* global investment management business of Prudential Financial, Inc. (NYSE: PRU).
Together with his team, Appert will be based in Zurich and will report to Matt Shafer, head of international distribution. Appert will be responsible for growing PGIM Investments’ footprint in Switzerland, and broadening and deepening PGIM Investments’ relationships with private banks, wealth managers, discretionary/fund of funds, and other intermediaries.
Appert brings with him a track record of nearly 30 years in the Swiss financial industry. He joins from Columbia Threadneedle where he was most recently head of discretionary sales, Switzerland. Prior to that, Appert held various senior roles including head of intermediary sales for central Europe at BMO Global Asset Management — prior to its acquisition by Columbia Threadneedle — as well as at State Street Global Advisors, Credit Suisse, and WestLB, among others. He holds a master’s degree in finance from the University of Zurich.
Matt Shafer, head of international distribution at PGIM Investments, commented: “PGIM Investments has been continuing to grow and develop its presence across Europe. Appointing a dedicated country head for Switzerland underpins the evolution of our business in Europe and strengthens our commitment to the Swiss market. It aligns with our broader focus on developing strong and lasting partnerships with key financial intermediaries globally.”
“We are seeing strong investor appetite for actively managed investment solutions in the region, especially across fixed income, equities and alternatives, asset classes in which PGIM excels. Rochus has the experience, expertise and skillset to take our business in Switzerland to the next stage of its growth, and I’m very excited to welcome him to the business.”
Rochus Appert, country head of Switzerland at PGIM Investments, added: “I am delighted to be joining PGIM Investments. PGIM Investments offers leading investment capabilities across all major asset classes managed by specialist and autonomous asset management affiliates, providing Swiss investors with a diverse yet targeted range of funds and investment options. This is an exciting time to be joining PGIM Investments and to be part of its growth story. I’m looking forward to working closely and partnering with our clients and prospects in the region.”
ABOUT PGIM INVESTMENTS
PGIM Investments offers more than 100 funds globally across a broad spectrum of asset classes and investment styles. All products draw on PGIM’s globally diversified investment platform that encompasses the expertise of managers across fixed income, equities and real estate. PGIM Funds plc is an Ireland-domiciled UCITS umbrella fund serving institutional and wholesale investors across the globe. For a full list of funds available in your region, visit pgimfunds.com.
ABOUT PGIM
PGIM is the global asset management business of Prudential Financial, Inc. (NYSE: PRU), a leading global investment manager with more than US$1.2 trillion in assets under management as of 30 June 2023. With offices in 18 countries, PGIM’s businesses offer a range of investment solutions for retail and institutional investors around the world across a broad range of asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate and alternatives. For more information about PGIM, visit pgim.com.
Prudential Financial, Inc. (PFI) of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom. For more information please visit news.prudential.com.
*As of 30 June 2023.
In the United Kingdom, this is a financial promotion issued by PGIM Limited with registered office: Grand Buildings, 1-3 Strand, Trafalgar Square, London, WC2N 5HR. PGIM Limited is authorised and regulated by the Financial Conduct Authority (“FCA”) of the United Kingdom (Firm Reference Number 193418). In the European Economic Area (“EEA”), this is a financial promotion and may be issued by PGIM Netherlands B.V., PGIM Limited or PGIM Luxembourg S.A. depending on the jurisdiction. PGIM Netherlands B.V., with registered office at Gustav Mahlerlaan 1212, 1081 LA, Amsterdam, The Netherlands, is authorised by the Autoriteit Financiële Markten (“AFM”) in the Netherlands (Registration number 15003620) and operates on the basis of a European passport. PGIM Luxembourg S.A., with registered office at 2, boulevard de la Foire, L-1528 Luxembourg, is authorised and regulated by the Commission de Surveillance du Secteur Financier (the “CSSF”) in Luxembourg (registration number A00001218) and operating on the basis of a European passport. In certain EEA countries, this is a financial promotion, where permitted, presented by PGIM Limited in reliance of provisions, exemptions or licences available to PGIM Limited under temporary permission arrangements following the exit of the United Kingdom from the European Union. These materials are issued by PGIM Limited, PGIM Netherlands B.V. and/or PGIM Luxembourg S.A. to persons in the UK who are professional clients as defined under the rules of the FCA and/or to persons in the EEA who are professional clients as defined in the relevant local implementation of Directive 2014/65/EU (MiFID II). In certain countries in Asia-Pacific, this is a financial promotion issued by PGIM (Singapore) Pte. Ltd. with registered office: 88 Market Street, #43-06 Capita Spring, Singapore 048948. PGIM (Singapore) Ptd. Ltd. is a Singapore investment manager registered with and licensed by the Monetary Authority of Singapore (Licence No. CMS100017) (“MAS”). In Hong Kong, this is a financial promotion issued by PGIM (Hong Kong) Limited with registered office: Units 4202-4203, 42nd Floor Gloucester Tower, The Landmark, 15 Queen’s Road Central Hong Kong. PGIM (Hong Kong) Limited is a corporation regulated by the Securities & Futures Commission of Hong Kong (AAH625) (“SFC”) and all information in respect of funds is directed solely at professional investors as defined in Section 1 of Part 1 of Schedule 1 of the Securities and Futures Ordinance of Hong Kong (“SFO”).
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