Market volatility and macro uncertainty are accelerating advisors’ adoption of alternative investments as a core portfolio component. Recent research from PGIM & SHOOK Research highlights why top advisors are increasingly embracing private credit, private real estate and private equity to enhance diversification, manage downside risk, and access differentiated sources of return. Client demand is rising, particularly among high-net-worth and ultra-high-net-worth investors seeking lower-correlated assets and income-oriented strategies to complement traditional 60/40 portfolios.
Discover how leading advisors are strategically using alternatives to strengthen portfolios and meet evolving client needs.
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