Tax-Smart Investing Today Helps Build a Stronger Tomorrow

Value of Direct Indexing

Investors seeking tax-smart, portfolio management solutions for their highly appreciated assets are increasingly turning to an innovative strategy known as direct indexing.

Direct indexing aims to provide index-aligned returns and simultaneously lower investors’ tax bills by regularly harvesting portfolio losses that can be used to offset gains inside or outside of the portfolio. With its tax-tempering potential, it can serve as a critical component of long-term wealth management success.

Direct indexing assets have continued to grow and closed year-end 2024 at $864 billion.

PGIM Custom Harvest: An Industry Leader With a Distinct ETF-Based Approach

PGIM Custom Harvest is taking direct indexing in an innovative direction. While most direct indexers use individual securities to capture losses, we use low-cost, exchange-traded funds. We believe this approach provides investors with an opportunity for the following three key benefits:

STRONGER AFTER-TAX RETURNS

 

A portfolio can maintain full market exposure without needing to hold cash. By immediately swapping into similar ETFs, investors can benefit in both rising and declining markets.

GREATER TAX-LOSS CAPTURE POTENTIAL

 

Monitor ETFs throughout the trading day for opportunities to capture tax benefits.

A SIMPLIFIED INVESTOR EXPERIENCE

 

Investors can gain broad equity exposure through at most 20 sector/regional ETFs versus hundreds of individual stocks.

The Cerulli Edge - U.S. Managed Accounts Edition, 1Q 2025 Issue. 

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