TAKING HEED OF CLIENT NEEDS WITH DIRECT INDEXING AND ALTERNATIVES
Given continued growth in the wealth market and increasing innovation among strategies designed to meet the needs of high-net-worth (HNW) clients, PGIM Investments partnered with SHOOK Research to gather insights from top advisors about two approaches on the leading edge of the trend: direct indexing and alternatives. We surveyed 236 advisors who oversee at least $500 million in client assets for firsthand feedback on the roles that these solutions play in their overall portfolio construction plans.
Respondents rank in the top quintile of SHOOK’s proprietary advisor-rating scale. Read on for their perspective on benefits, positioning, and challenges related to incorporating direct indexing and alternative strategies into HNW client portfolios.
EXPLORE RESEARCH RESULTS
About PGIM Investments
PGIM is the global investment management business of Prudential Financial, the world’s 14th-largest investment manager1 with more than $1.4 trillion in assets under management2. As PGIM’s retail distribution arm, PGIM Investments offers investment strategies – including fixed income, equities, direct indexing, and alternatives – to help clients achieve their financial goals in today’s rapidly changing markets.
1 Prudential Financial, Inc. is the 14th-largest investment manager (out of 411) in terms of global AUM based on the Pensions & Investments Top Money Managers list published on 6/10/2024. This ranking represents assets managed by Prudential Financial, Inc. as of 12/31/2023.
2 AUM based on PGIM data as of 9/30/2024.
This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended to be, nor should it be construed as investment, insurance, financial, tax, or legal advice, and is not a recommendation. Clients seeking information regarding their particular investment needs should contact their financial professional.
SHOOK RESEARCH, LLC is not affiliated with PGIM Investments, Prudential Financial, or any of its companies or businesses. PGIM Investments has compensated SHOOK RESEARCH to commission this research study. SHOOK RESEARCH does not endorse or recommend PGIM Investments or its investment advisory services.
PGIM Investments LLC is an investment adviser registered with the United States Securities and Exchange Commission.
© 2025 Prudential Financial, Inc. and its related entities. Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential plc, incorporated in the United Kingdom or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom.
