WHAT FUELS THE GROWTH OF DIGITAL DEMAND?
Emanating from every aspect of our increasingly digital lives, data can provide invaluable business insights on everything from customer behavior to process optimization. Still, existing infrastructure is not keeping up with the data being produced, meaning most data-derived opportunities remain untapped. Closing the gap between data generated and the ability to leverage it is a priority that promises to foster robust demand for digital infrastructure for years to come.
DATA CENTERS ARE KEY TO UNLOCKING GROWTH
As the world is becoming increasingly digital, data is being generated at an explosive pace and is forecast to increase four-fold from 2020 levels by 2025. The rapid growth is intensifying the demand for data centers, which are the physical backbone of the internet and ultimately facilitating our digital lives. They are large industrial buildings constructed to house racks of computer servers that store data and connect internet traffic.
* 1 zettabyte = 1 trillion gigabytes, which is equivalent to 250 billion DVDs
1 Source: Statista, as of November 16, 2023.
2 Source: 5 Interesting Facts about Data Analytics, BLUE OCEAN LAB as of February 20, 2023.
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