The Digital Value Chain

Empowering the AI Revolution

Continued increased demand in social media usage, streaming, gaming, connected devices, autonomous driving, and, more recently, generative artificial intelligence (AI) are intensifying demand in the digital infrastructure required to support the digital economy.

Data centres are the physical backbone of the internet, ultimately facilitating our digital lives. They are large industrial buildings constructed to house racks of computer servers that store data and connect internet traffic.

The explosive demand for generative AI is commanding exponentially more data and computing capacity, fuelling an enormous infrastructure upgrade cycle to support the immense computing, storage, and networking needs. As AI permeates our daily lives, more data will be created, perpetuating demand for more data centre capacity.

Explore the infographic below to delve into how data centres are the cornerstone of the digital value chain.