ThinkAdvisor’s 2021 Luminaries Awards: PGIM Recognized for Diversity & Inclusion Efforts
PGIM received ThinkAdvisor’s 2021 LUMINARIES award which recognizes the creative and bold steps taken by firms to drive the industry forward and make an impact.
In September 2020, PGIM launched its fully reimagined website, bringing together the operation’s affiliate asset managers under one digital umbrella and creating a cohesive digital brand.
Now, the Business Intelligence Group, an industry awards program that recognizes companies for their innovation and leadership, has named PGIM.com a “Product of the Year” in their 2021 Sales and Marketing Technology Awards program, also known as “The Sammys.”
“PGIM’s website transformation initiative was an intense and productive 18-month collaborative project that culminated in the rollout of a digital ecosystem that leapfrogs the competition,” says Gregg Klein, vice president of customer experience and digital product for Prudential Marketing. “It also marks the broadest cross-affiliate digital project ever within PGIM, where we continuously collaborate to bring more value to PGIM.”
The elevation of PGIM’s digital presence has resulted in a 12% increase in time on page, a 34% increase in video views and a 49% increase in cross-affiliate traffic.
“The PGIM.com site is an innovative solution that enables a seamless client experience and navigation across each of the firm’s affiliates while showcasing the individuality and autonomy that has made each of the businesses so successful,” says Roben Dunkin, PGIM’s chief operations and innovation officer. The platform allows the marketing teams to easily create rich multimedia experiences and publish timely content for their respective websites without any involvement from their technology support teams.”
For clients, the site provides an in-depth look at PGIM’s wide range of investment expertise and best ideas across multiple asset classes, including public fixed income, private fixed income, fundamental equity, quantitative equity, real estate and alternatives.
“With 900,000 visitors in the first half of the year alone, our website opens the door to the PGIM brand for clients, prospects and new talent,” says Ken Poliziani, PGIM’s chief marketing officer.
For more information about the 2021 Sammys or for details on award methodology, click here.