United States - After a Post-COVID Boom, Can Apartment Rents Keep Rising?UnitedStates-AfteraPost-COVIDBoom,CanApartmentRentsKeepRising?

With rents rising well ahead of incomes, and a wave of new supply that will persist into 2025, one might wonder why average rents aren’t declining. (In some of the more oversupplied markets, they are falling, though this is counterbalanced by gradually rising rents in cities that have less new construction.)

The answer is shown in Exhibit 2, which compares the average cost of renting with the average cost to buy a residence. The increase in home prices and mortgage rates has made homeownership far more expensive than renting, keeping many who otherwise would have become homeowners in the renter pool for longer. Absent an economic downturn, this puts a floor under rents around today’s levels, while also setting the stage for rent growth to resume once supply pipelines thin out after 2024.

That average tells an incomplete affordability story for apartments. While rents outpaced average income growth in 2021 and 2022, this affordability squeeze was not borne equally across renters. As shown in Exhibit 3, rent-to-income ratios rose more in the Class B and Class C segments than in Class A** rentals.

Since 2022, apartments have become more affordable across classes, as incomes grew and rent growth slowed, yet with significant differences. Class A renters have benefited from the addition of more units, giving them better bargaining power. Class C renters have benefited the most from tight labor markets, with wage growth for the lower-income households increasing faster than average- and high-income households.

That has left middle-income renters the most strained. Rent-to-income ratios for Class B renters have only declined by 30 basis points since the 2022 peak, and are now the same as for Class C renters. We expect these renters to push back most on rent increases this year.