Of the three components of ESG (environmental, social, and governance) the “S” is the least well understood. What are social factors, and can they be incorporated into real estate investment strategy while still preserving (or even enhancing) financial performance? What kind of framework is needed to include social awareness in investment decision making? Ola Hixon, Portfolio Manager for PGIM Real Estate's U.S. Value-Add strategies along with other panelists discuss how these concepts are currently being implemented in the industry, and how they may be implemented in the future.